To be honest, I’d looked at Instagram as a little fluffy photo app for the college students to post pics on of food, parties and occasionally if we were lucky at least some scenic photography. It wasn’t until I read Peg Fitzpatrick’s post that I realized the little app’s potential.
From the article…of which you can find the full post of here. Thank you to @pegfitzpatrick for enlightening me!
Are you still under the impression that Instagram is just for selfies and food photos? While those do exist, savvy people are killing it on Instagram by connecting on this fun and fast social network. It’s time for you to create an achievable strategy for your Instagram account. Without a strategy, you’re just posting selfies and food pics, right?
Here are the main reasons you should create an Instagram strategy:
Build brand awareness. Letting people into your private world or seeing behind the scenes at your hot startup builds trust.
Stop selling. Social media isn’t about selling it’s about building a network and yes, you will share your products but it’s not a hard sell every day.
Create a fan base by creating a consistent presence.
Join mobile nation! Everyone and their grandma has a smartphone – join the millions of people on Instagram and connect with a new social community.
Co-author of The Art of Social Media: Power Tips for Power Users • I am a writer, positive vibe producer, a social media butterfly and connector.